A Family Life Champion (FLC) is a grassroots leader appointed by the Citizen Consultative Committee (CCC) Chairman in the constituency to champion and promote family life in the community. 

84 FLCs were appointed since March 2005. With these appointments, there is a conscious effort in the community to recognise and celebrate family life.  Being community leaders and are closest to the residents, FLCs are in the best position to champion the promotion of family life in the community.

The annual FLC Awards Programme was launched in August 2005 to recognise the efforts of grassroots leaders who take the lead in promoting family life in their constituency.

To champion the notion of celebrating marriages, 42 FLCs have been appointed as licensed solemnisers since 24 August 2005.