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NYP students make top TV commercials

THE TV commercials being aired for this year's National Family Week will be the handiwork of Nanyang Polytechnic (NYP) students.

This year's campaign, "We're Not That Different", sets out to promote stronger bonds between teenagers and parents.

The Ministry of Community Development and Sports (MCDS) commissioned 60 second-year School of Design students to produce the 30-second animated clips, which the students produced as part of a year-end project.

The top three groups were awarded cash prizes of $1,500, $1,200, and $800 respectively by MCDS, but only the top two commercials will be aired on television.

The winning clip "Television" shows a father and son fighting over a television remote and then accidentally switching to, and settling on, the football channel.

Said Mr Tan Cheng Quan, 19, one of the group members: "We wanted something short, punchy and humourous.

"So, we came up with the idea of a typical Singapore family scene. Even though the father and son have different viewing interests, they have the ability to compromise on a common interest."

The National Family Week begins tomorrow and ends on June 3. — Ted Chen